Youtube is considered the most popular video platform in the world. This channel receives more than one billion visits from unique users every month, which has caused many marketing managers to have their eyes on it, making it an excellent option for capturing organic traffic through the publication of videos With quality content, of interest to your buyer persona.
Have you heard the latest trends in social networks? YouTube is now more popular than Facebook among teenagers. Only 51% of teenagers in the United States use Facebook, while 85% of them are active on this video platform. So maybe it’s time to rethink your social media strategy.
Customize Your Channel
Yes, I know it sounds pretty basic, but it is one of the most important steps to start building your community. If someone visits your channel, it is important that you clearly see the presence of your brand. Also, if someone searches for your brand, finding it will be much simpler.
Do you know exactly which audience you are targeting?
You have to speak their language! To reach more people, and if your budget allows, you can hire someone who can help you subtitle your videos to other languages.
Create Relevant Playlists
This is where most brands are wrong on their YouTube channels. They create content, upload it to the platform and simply create lists with their videos.
You need to create playlists with relevant content related to your brand.
Add An Amazing Trailer For Your Channel
The trailer for your channel is the first thing visitors will see when they access it, and it will play automatically even if they are not subscribed. What does this mean? It means that it must be truly amazing to get the attention of your visitors and that they know what your channel is talking about.
Use The Annotations Wisely
Annotations are the boxes that appear in videos when they are playing. Maybe you can add something like “Subscribe today” or “Go to the next video”.
This is one of the most powerful tools available on YouTube that can help you feed your subscriber list. But be careful, many annotations or elements of this type can be annoying for those who are watching your videos. People want to see your content if they get distracted every 5 seconds with a new phrase.
React To Comments To Win Your Fans
The main part of the interaction with your customers in the comments. Once someone comments on your posts, tweets and videos, you will know they are interested in you.
So don’t ignore them. Add your channels to Agorapulse to monitor everything from one place – you can also add all your channels on Facebook, Twitter, Instagram, G + and LinkedIn!
From there, you can see/accept/reject/hide the comments of your fans and even respond or assign each of them to other members of your team.
Promote Your Channel Everywhere
Although we have already mentioned it, it is well worth repeating: promoting your YouTube channel will help you get new and more subscribers.
If you only upload your content and forget about it, you are losing great business opportunities. When you upload a new video, the first thing you should do is spread the word on all your other channels: Twitter, Facebook, Linkedin, everywhere. Schedule some posts that take your content directly from Agorapulse.
Use Instagram To Master Image Searches
Instagram is another popular tool, but how to use it to reach your goals on YouTube?
Simple– create posts for each of your playlists. Publish your content with a link to the relevant video and add the necessary and relevant hashtags so that more people can find your content. A good quality image and a link to your video are a powerful formula to capture new subscribers’ attention.
Don’t Forget Campaigns With Influencers
Marketing with influencers has not gone out of style and is gaining more and more strength.
With more than 100 million subscribers, PewDiePie is one of the five most popular YouTubers in the world. This popularity has a very high value when it comes to reaching a new audience and promoting a product.
Boosting your channel by hiring an influencer can be a good idea, although it doesn’t turn out to be a cheap strategy. In addition, you must choose very well that the influencer you choose correctly reflects the values of your brand.
As exciting as a marketing campaign with influencers sounds, there are many factors you should consider before launching your campaign.
Much has been heard about virtualization as the only way to the top on YouTube. The reality is that Youtube is considered as another social network, so you should receive the same treatment as the others, taking into account their particularities.
Rather than spreading your videos out, there is a crazy way without a previously defined strategy, what you need is to generate a very good content permanently and share it in the right place, at the right time, I talk about the relationship between your buyer person and the buyer’s journey. Doing this will help you grow, how? Increase in the number of your real youtube subscribers and therefore, recommendations.
YouTube rewards videos that have traffic immediately after being published. Depending on the audience you have, YouTube could recommend your video to viewers who are currently watching content similar to yours. This will greatly help increase your visibility and capture a greater number of SQL leads. But, do not stay alone with YouTube, promote your videos and your YouTube channel through your other profiles on social networks.
One More Tip
Find local influencers who can reach the public you want to address directly. You can give them to try your products, without commitment, so they can talk about them if they really want to work with you. Building your community on YouTube can be easier with this strategy.